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Flash Mob
Walking down a crowded city side walk, all types of people– business people, trendy twenty-somethings, raucous teenagers, elderly folk—are whizzing past beneath the city skyline and suddenly one by one everyone begins to dance in sync.
Feeling shock, excitement and fascination with the number of people involved in the routine are the Some of the reaction found written on the faces of the audience watching a Flash Mob.
The concept
A flash mob is a sudden assembly of a group of people in a public place to perform a “random” act for a brief amount of time and then disperse. What may appear as “random” has actually been rehearsed to the nines.
The act can vary depending on the purpose of the flash mob, whether it be for the promotion of a product, to celebrate an event, or to send a message to the audience.
Popular flash mobs include dancing mobs, singing mobs, even exercise mobs.
To an audience it might seem as if the mob appears in a flash with just the blink of an eye and spontaneously starts to perform. What they don’t see is the weeks of preparation that go into organizing each flash mob.
DivaGirl Entertainment owner Laura Furtado is no stranger to the hard work of preparing a flash mob performance.
Furtado and her crew of DivaGirls are no stranger to the flash mob scene.
Furtado said, “it is a lot of hard work,” and finds it particularly challenging to keep tabs on who is interested in participating in the flash mob.
“It should be kind of interesting. I’m a little nervous to see if it all goes together,” says Furtado about planning her upcoming flash mob.
To begin her planning Furtado is contacted by a company who requests DivaGirl Entertainment to promote their product by the attention the flash mob attracts.
The Oreo cookies reached out to DivaGirl Entertainment to help create a singing flash mob to celebrate the company’s 100th birthday.
Laura meets the cookie of the hour before she surprises shoppers at Toronto's Eaton Centre along side her team of singers from DivaGirl Entertainment for the Oreo Cookie Flash Mob.
The next step for Furtado is to prepare the material that will be performed during the flash mob.
In the case of the Oreo flash mob Furtado was provided with the song by the Oreo company and then had to figure out the formation and choreography for how the mob will join and the positions the will stand in while singing.
Furtado is then begins her search to find performers interested in participating in the flash mob. She reaches out to the performers in DivaGirl Entertainment as well as those who are not members of the group and are still interested.
Performers spread the word of the flash mob to others who they would like to recruit to perform.
In addition to word of mouth, Furtado turns to email and social media as a tool to share the news electronically with hopes to gain more performers.
Once the performers are selected Furtado creates a masterhead email list that she uses to send emails about the details for the dates and locations of rehearsals and the actual flash mob. She also sends the performance material to each performer so that they are able to start practicing.
Furtado said, preparing a flash mob, “requires having different dance captains that run their own dance teams.”
For the Oreo flash mob, singers were warming up their voices and memorizing the song’s lyrics to prepare for the final performance.
“We have rehearsals across the city at various locations,” Furtado said, so the performers can drop in for practice when ever they are available.
The Oreo flash mob was a success as singers hit every note and performed the Oreo birthday song along side Toronto R&B singer Jully Black at the Eaton Centre where they generated quite a crowd.
Furtado wastes no time and starts planning her next flash mob which will consist of about sixty female dancers performing choreography for Beyonce’s number 1 smash hit, ‘Crazy In Love’ to promote the wine Rotkappchen.
Furtado took to YouTube to provide a video of choreography for her dancers to learn and practice at home.
During dance rehearsal, dancer Kharri Oosthuyzen felt good about being apart of the flash mob because she said it makes her feel more confident about her self.
“Even if you don’t know how to dance, girls come in here and they just want to be involved in something and you’re right in it, it doesn’t matter if you don’t know how to do the steps or not. It’s just getting involved and doing the movements gives you confidence,” said Oosthuyzen.
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On Behalf of makers of this project we would like to thank DivaGirl Entertainment for allowing us to feature them as well as grant us permission to use their YouTube video for the purpose of portraying how dancers can learn choreography from the web before attending rehearsals.
FOR MORE INFO ON FLASH MOBS OR DIVAGIRL ENTERTAINMENT, VISIT:
http://divagirl-inc.com/entertainment/
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